Porch Group Media

AUGUST 19, 2019

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers. In the 2018 Global Automotive Consumer Study, Deloitte found that American car buyers are spending less time researching vehicles purchases than they did in 2014. The majority of new vehicles are purchased by consumers over 40 years of age.

In-market Buyers 45

In-market Buyers Tactics Peer-to-peer First-Mover Advantage 45

Madison Logic

NOVEMBER 30, 2023

By neglecting demand creation, you risk exhausting your resources on a limited pool of in-market buyers and missing potential accounts who are either unaware of their problems or not actively seeking solutions. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Inbox Insight

SEPTEMBER 10, 2021

81% of marketing professionals research more than 6 pieces of content before committing to a purchase decision. Adopting a multi-channel approach is necessary to ensure the right content is in the right place for B2B buyers to see and perceive as valuable. It is clear that one size does not fit all.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

Inbox Insight

JUNE 30, 2023

Top of the marketing funnel, awareness is a key factor when it comes to educating B2B buyers at the initial stage of the buyer journey – which is why it’s so important to ensure a set of top funnel messaging is always on.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Madison Logic

DECEMBER 14, 2021

The Combined Data Set Included in Latest ML Platform Release Provides ABM Marketers with Insights into an Account’s Propensity to Purchase. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase. NEW YORK, Dec. NEW YORK, Dec.

Account Based Marketing 52

Account Based Marketing B2B Marketing Advertising Agencies Paid Search Agency 52

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

JANUARY 5, 2023

Lead gen relies on your sales and marketing teams generating quality leads by identifying your ideal customers and enticing them to purchase your solution. It’s a single channel approach. Demand gen is often seen as a single channel approach despite the fact that many demand generation channels exist: Content marketing.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52