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Sales Prospecting for “In-Market” Buyers

PureB2B

In this guide we’ll outline some proven lead qualification frameworks and practices to find in-market buyers that can improve your conversions. Defining “In-MarketBuyers. An in-market buyer is someone who exhibits strong purchase intent signals indicative of an impending purchase decision.

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Hone In On Active Accounts and In-Market Buyers with SalesIntel’s PredictiveIntent

SalesIntel

Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. When used alongside VisitorIntel, News, and Bombora intent, SalesIntel’s Predictive intent gives customers multiple signals to find and prioritize best-fit accounts – all within the SalesIntel platform.

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Shifting Your Focus to Intent-Driven Leads

PureB2B

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Boost Cohesion in Your Organization.

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Know the 3 Types of Intent Data: First-, Second-, and Third-Party

TrustRadius Marketing

Intent data is increasingly important for identifying prospects in all stages of the buying process and building relationships with prospects and customers. But maximizing these opportunities requires understanding the three types of intent data and how each is most effectively used. . First-party intent data.

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Best Intent Data Sources for Customer Retention and Expansion

TrustRadius Marketing

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

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Introducing INTENTIVE: B2B’s First and Only True Buyer-Level Intent Platform

NetLine

Since 1994, NetLine has processed billions of first-party data points as business leaders around the world engaged with content to make better-informed decisions. Specifically, your buyers. When combined with NetLine’s Portal, INTENTIVE’s extensive buyer-level insights and datasets become a powerful dynamic duo.

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10 Ways Marketing Ops Can Make the Most of Intent Data

TrustRadius Marketing

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.