Digital B2B Marketing

DECEMBER 20, 2011

One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. Rather than receiving the hundreds or a couple thousand registrations that many publishers and marketers get for successful webcasts, Dan has done webcasts with more than 30,000 people.

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Digital B2B Marketing

MARCH 19, 2012

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. However, HubSpot is the only provider that is widely recognized as a provider for inbound marketing.

Inbound Marketing 100

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Digital B2B Marketing

APRIL 17, 2013

Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. Comparing different parts of the marketing spectrum is like comparing visible light to X-rays; “better” is entirely dependent on your purpose. The Spectrum of Marketing. A mobile banner? A white paper?

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