Social Media ROI vs. RONI
WebMarketCentral
JULY 30, 2009
Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. Much has been written about the weaknesses of last click attribution. Measuring only the final click, and giving all of the credit for the lead to your text ad, distorts what's truly happening.
Let's personalize your content