ANNUITAS

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5 Reasons Why You’re Getting Bad Leads

ANNUITAS

Marketing and sales should collaborate to determine tipping points from lead to qualified lead over the course of a complete buyer journey. Odds are, you’re having conversations about how to attract more leads, how to improve the quality of your leads, how to convert your leads, or all of the above.

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Are All Benchmarks The Same?

ANNUITAS

We can all learn from best practices and benchmarking surveys and reports share a great deal of that (favorites from industry content experts like Content Marketing Institute , MarketingProfs , Demand Gen Report , HubSpot and Kapost ). That is why ANNUITAS launched our own annual Enterprise B2B Demand Generation Study in 2014.