ANNUITAS
MAY 13, 2021
Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. It represents a shift from a tactical, ‘random acts’ demand state to a sustainable and strategic mode for enterprise organizations. Operations and Reporting.
ANNUITAS
OCTOBER 27, 2023
What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or remove common steps in common GTM workflows — a tactical improvement to the platform. To move beyond core productivity gains (i.e.,
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ANNUITAS
AUGUST 8, 2011
From visits to leads, this series will provide the basics on the terms, metrics and tactics marketers need as they improve the visibility and impact of their campaigns. Featuring some of the experts in marketing measurement and lead management, the series will cover the different channels and touch points available to marketers today.
ANNUITAS
SEPTEMBER 3, 2020
A Hubspot post provides a definition : A sales cadence is a sequential order of different outreach methods salespeople can follow to better connect with prospects. In doing this you must learn what tactics are appropriate for which part of the decision cycle.” The ‘Real’ Problem: Sales Cadences on Autopilot.
ANNUITAS
NOVEMBER 5, 2020
Making a true transformation requires a more intentional focus to shift from tactical marketing to Strategic Demand Marketing. Odds are, you’re having conversations about how to attract more leads, how to improve the quality of your leads, how to convert your leads, or all of the above.
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