The Point

article thumbnail

Hosted Landing Pages vs. Embedded Forms

The Point

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Design Capability.

article thumbnail

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded.