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Biznology

Hubspot

SEM

7 steps to a better B2B landing page

Biznology

JUNE 27, 2013

The outbound message—whether a SEM ad, an email, a direct mail piece or even a print ad—should act like the teaser, to motivate the recipient to click or type in the landing page URL. Hubspot offers some excellent tips in this area. The role of the landing page is to close on the deal, the same way a salesperson asks for the order.

Landing Pages

Landing Pages B2B SEM Response Rate

Push versus Pull Marketing: In B2B, You Need Both

Biznology

MARCH 28, 2013

Hubspot promotes it. SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Marketo promotes it.

B2B Marketing

B2B Marketing Advertising Agencies B2B SEM

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Biznology

7 steps to a better B2B landing page

Push versus Pull Marketing: In B2B, You Need Both

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