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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

Hubspot Internet Marketing Blog. Hubspot is probably both the most active and most popular blog of this list. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. The corporate blog is a little more corporate, but some good articles. Genius.com B2B Marketing for Faster Sales Blog.

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Reuniting Your Salesforce: 3 Ways to Make Realtime Count

Mereo

HubSpot research found one in four companies believe their sales and marketing teams are “misaligned” or “rarely aligned.” Marketo and Reachforce found that organizations are 67% better at closing deals with aligned teams. Large gains come from alignment.

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Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” According to Marketo and Reachforce research, sales and marketing alignment can help businesses become 67% better at closing deals. Sales and Marketing Intersections.

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How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

SnapApp

In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. The truth is, sales and marketing teams can’t function without each other. Three Tips for Better Alignment.

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Why Sales Needs Social Media Engagement Insight

Oktopost

35-50% of sales go to businesses that respond first HubSpot. Tightly aligned’ companies achieve 24% faster three-year revenue growth and 27% faster three-year profit growth HubSpot. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels. Click here to download! Product overview.

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