Buzz Marketing for Technology

JANUARY 23, 2013

Chances are you’ve viewed recent reports about Facebook’s surprisingly low activity rates (“Only 1% of people who like a Facebook page ever go back to that page”) as vindication of what you’ve always suspected: marketing on Facebook just doesn’t work.

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Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Many blame their low conversion rates on Facebook: “Facebook ads don’t work.” “I So, why aren’t brands able to capitalize on that? Blog subscription.

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Buzz Marketing for Technology

JANUARY 30, 2013

7) Consumers (especially women) do not seem inclined to use them resulting in very low click-through rates, unless it is something incredibly compelling to the target, like downloading the latest Lady GaGa song for free. This has led to abysmal adoption rates despite being on the market for almost two decades.

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Buzz Marketing for Technology

NOVEMBER 7, 2012

But in the end, the strong content survives, and in turn produces a web environment that pays off: better customer experiences and higher conversion rates. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a. Learn from those who are bigger, faster and stronger.

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Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

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Buzz Marketing for Technology

DECEMBER 2, 2009

It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits. And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates.

Marketing Management 100

Marketing Management Digg Inbound Marketing Response Rate 100

Buzz Marketing for Technology

APRIL 13, 2010

Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. What to look for in a Social Media Marketer?

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