A 2×2 view of systems of record in martech
chiefmartech
JUNE 1, 2021
The phrase “system of record” has been bandied about in martech for years. This is why illustrations of martech stacks often have a CRM product such as Salesforce, HubSpot, or Microsoft Dynamics visually placed at their center. Each may have its own system of record. Most often in practice, this is a CRM.
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