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Marketing By Objectives « The Effective Marketer

The Effective Marketer

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. You can follow any responses to this entry through the RSS 2.0 Maybe now is time for some change. You can leave a response , or trackback from your own site.

Planning 100
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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. The second report on social media and b2b marketing is from HubSpot. This white paper aims to change that perception of them. Stelzner on Vimeo.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. You can follow any responses to this entry through the RSS 2.0 How can we improve this process? You can leave a response , or trackback from your own site.

Planning 100
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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. This white paper aims to change that perception of them. How do you drive more traffic?

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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. You can follow any responses to this entry through the RSS 2.0 They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Like Be the first to like this post.

Planning 100
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tools of the trade: webinars and online presentations

The Effective Marketer

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? You can follow any responses to this entry through the RSS 2.0