Buzz Marketing for Technology
JANUARY 11, 2011
I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. It occurs to me my definition of content often differs from their definition of content. So stop thinking of it as a micro site and making it all fancy.
Buzz Marketing for Technology
JANUARY 14, 2010
Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. I know we used to say Content in is King back in the 90’s and perhaps its taken social media to shine a light on exactly how much content you need in order to be king! Tweet This!
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Buzz Marketing for Technology
SEPTEMBER 26, 2012
According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. If visitors have to jump through too many hoops or fill out too many forms in order to get what they want, they’re likely to click away. Too Many Clicks.
Buzz Marketing for Technology
DECEMBER 2, 2009
And further - that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits.
Buzz Marketing for Technology
DECEMBER 2, 2009
And further – that marketing organizations are becoming increasingly focused on Inbound Marketing (credit HubSpot for creating this term) which are a source of much higher response rates. It’s no surprise that Direct Marketing response rates have dropped to a historic low with success rates in the low single digits.
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