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JUNE 2, 2022

This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision. Let’s find out!

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

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JULY 18, 2022

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Look at comparison tables — both from vendors and from unbiased 3rd party sources like HubSpot and CXL. Not exactly.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98

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DECEMBER 8, 2023

This training goes beyond basic A/B testing tutorials and also includes research, data collection and analysis, critical thinking, experiment design, statistics, QA, stakeholder communication, and so much more. Look at comparison tables —both from vendors and from unbiased 3rd party sources like Speero or HubSpot and CXL. Not exactly.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52