Hubspot, Multi-Touch Attribution, SEM and SERP

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! The SEM Post.

Paid Content

Paid Content Inbound Marketing Resources B2B Marketing

The Ultimate Guide to PPC

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Search Engine Marketing (SEM). Maximum Bid.

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B2B Marketing Zone

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

The Ultimate Guide to PPC

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