Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways. The good news?

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. Enterprise SaaS SEO is a marketing strategy that focuses on optimizing and scaling large Software-as-a-Service websites (with thousands or millions of pages) to increase profit margins through organic traffic.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JANUARY 31, 2012

A year ago, one of HubSpot's customers, Steve Sheinkopf of Yale Appliance, went through a similar P&G strategy shift from outbound advertising to inbound marketing when he realized that "investing in old media may get you 100,000 eyeballs, but they're not qualified. Is There Still a Place for Advertising?

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

JANUARY 11, 2013

For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. 9) Leverage the Long Tail. As we know from the success of big brands like Amazon, Google, and Netflix, the long tail isn't just a niche strategy for small businesses.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Single Grain

JULY 3, 2023

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are both digital marketing strategies that aim to improve visibility and drive more traffic to websites through search engines, but they have significant differences in terms of their strategies, techniques and objectives. Work With Us What Is SEM vs SEO?

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52