How to Do ABM Without an ABM Tool- Part II
Heinz Marketing
NOVEMBER 26, 2021
Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. The CRM is the hub of all lead, contact, account, and opportunity records. And the MAP contains lead records too. Let’s get into it!
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