Writing on the Web

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Better Blog Writing: Getting Hooked by Your Own Hook

Writing on the Web

Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. This and other great writing advice comes from the good folks at Hubspot, thanks to Matt Burke’s superb post, 12 Inspirational Writing Tips from History’s Greatest Authors.

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5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

Capture interest and convert visitors into leads: If you want to get more than just visitors from your site, you must ask them to do something: take a survey, vote, download a report, sign up for your newsletter, blog or e-course. According to Scott Yates, in yesterday’s Hubspot post , “You Can’t Fool the Penguin:”.