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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

7 Marketing Trends You Gotta Know About For Your 2022 Strategy. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. According to HubSpot research , companies with 31 to 40 landing pages get seven times as many leads as businesses with only one to five of ‘em. Source: Hubspot.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

And this trend is set to continue, with ecommerce penetration rates set to rise from 15% in 2020 to 25% in 2025. The last two decades saw a growing trend in working from home across many sectors of the economy. Yet this trend only impacted a fraction of the population. The writing on the wall is clear: ecommerce is the future.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. HubSpot particularly comes to mind, which is a testament to their own marketing skills. What will 2010 bring? external data.

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Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers

Kapost

Example: HubSpot COS. Thankfully, SEM and keyword research tools shine a light into the dark and murky world of search engines, and give you the insight you need to improve your own search performance: allowing you to identify search trends, optimize content for high volume keywords, and track, identify and acquire new backlinks.

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Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. How will the Salesforce/Jigsaw acquisition change the B2B industry?