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Tuesday, January 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. All aimed at showing the activities of selected leads, typically by showing overviews and trends, and then letting users drill into details. But enhanced reporting was the most common improvement of all. Social media.
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Thursday, April 22, 2010
Salesforce.com on Wednesday announced its definitive decision to buy Jigsaw , the business data provider for $142 Million in cash, plus a performance-based earn out of up to 10% of the purchase-price. Tags: Future trends Lead Generation Lead management Marketing Automation
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Friday, June 5, 2009
We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. Seeing a trend in what pages a company visits gives you specifics on their interests. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads. Day 1. Day 2.
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Tuesday, June 2, 2009
Social media is this month’s Trend of the Year. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.
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Monday, June 14, 2010
Data - Most data sources (Jigsaw, LinkedIn, etc.) Industry Leaders - Stay abreast of the emerging thoughts and trends in the industry. Buzz - Follow industry trends, keywords of interest. Today at Enterprise 2.0 in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. and Jive Genius.
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Tuesday, December 30, 2008
The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? The best lists we've seen for the money are from Jigsaw hands down. Social media is all the rage right now, and it should be. Call it Lead Gen 2.0,
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Tuesday, June 9, 2009
This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. Eloqua provides interesting graphs of activity trends. This is THE big industry trend right now, so much so that we’re probably due for some clever nay-saying. had a personal demonstration last week (are you impressed?),
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Wednesday, June 3, 2009
We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. Seeing a trend in what pages a company visits gives you specifics on their interests You can see what search terms they used to find the site. They meet their promise. The following took place in the last 3 days.
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Wednesday, June 23, 2010
Product management can pick up on trends as they develop, instead of playing catch-up to competitors. Jigsaw is not just about mass quantity of emails – it’s about accurate data. To set the scene, let’s review some of the statisticss Jigsaw provided: 70% of your leads/contacts need updating. The Internet took 4 years. Fear not.
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Tuesday, December 30, 2008
The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? The best lists we've seen for the money are from Jigsaw hands down. Social media is all the rage right now, and it should be. Call it Lead Gen 2.0,
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