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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. situation].”

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4 Tools That Will Guarantee More Audience Engagement for Your Brand

Televerde

Research shows personalization to be the most effective engagement strategy when compared to other tactics. Most website CMS platforms will automatically help you publish mobile-friendly versions of your content, but to truly increase engagement, marketers should think one step ahead toward mobile optimization. CRM Software.

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The Benefits and Challenges of B2B SaaS Marketing

KoMarketing Associates

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. Another common content marketing tactic that works well with SaaS is offering online training to current and potential prospects. This can be for a variety of factors: niche, the product itself, or how the products are used.

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Beginners Guide to UTM Parameters for Better Conversion Tracking

Huptech Web

You might be tossing a wide net across the digital, utilizing various marketing strategies, and yet, without a way to pinpoint what’s working and what’s not, it’s like sailing in the dark. Marketing Automation Software: Many marketing automation platforms and email marketing tools have built-in UTM generation features.

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Wordpress.org vs WordPress.com: What’s the Difference?

Hubspot

This easy-to-use CMS (content management system) software is beginner-friendly, offers a variety of plans, and allows you to quickly create and manage a unique and functional website for your visitors. No matter your budget, you can find an option that meets your needs without breaking the bank. Cost of WordPress.

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The Death of the Third-Party Cookie: What Marketers Need to Know

Hubspot

The truth is, Google Chrome's third-party cookie phase-out could heavily impact some areas of the marketing and advertising space, while other tactics will still stay pretty much the same. On the other hand, if you're a marketer running a website on a CMS, you'll have access to analytics dashboards that track first-party cookie data.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. Below, I've broken technology out based on how your company could use it to facilitate ABM. OrgChartHub (HubSpot only).