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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email Marketing Services in 2023 Choosing an email marketing platform can be difficult as providers offer different features and pricing options. Platforms like MailChimp , HubSpot , and Constant Contact offer consistent, user-friendly experiences that let you set customer journeys and send emails. Are We Ready to Improve/Add Email?

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). Your website content management system (CMS) makes it possible to create pages of content on your site. Your website may or may not be the only CMS you use as part of your MarTech stack.

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The Potential Impact of Gen Z on SEO

Moz

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. Who is Generation Z? With that in mind, it may come as a surprise that these Americans now make up about 28.7% of the total population.

SEO 73
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10 Essential WordPress Plugins for Content Marketers

ClearVoice

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. OneSignal — This plugin allows you to show notification opt-ins when people hit your website. Visitors can opt-in to receive desktop push notifications when you publish a new post.

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What General Data Protection Regulation Means For You

Stevens & Tate

Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge. How Will Businesses Need To Change? As part of this, your website will need to be GDPR compliant.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

Larger companies are more likely to have a martech stack that’s been built up over time.). Brand Marketing & Communication Teams — Managing the brand’s presence and marketing strategy on social media. In terms of usability, productivity, training, and customer service, how do they assist your team?

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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot

In fact, you spend so much time planning and executing on the email strategy, you hardly ever connect with the other marketers on your team who manage the company’s blog and content, social and chat, website, video strategy, events, PR, and more. It’s a big job — and it keeps you very busy. You can provide value and increase delight.

CRM 101