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How to Get Better Marketing Talent

Hubspot

Part of feeling certain of a new hire is understanding what kind of training and experience that person has received, especially when it comes to new graduates. When I first began to look into working for HubSpot, one thing that really stood out to me was the fact that the company has a Culture Code. It only requires a few steps.

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5 Ways to Champion a Successful Marketing Transformation

Hubspot

The same can be said for inbound marketing. The desire and necessity to join the new way of marketing is there, but the existing processes, tools, and investments can create a daunting barrier to change. G ame plan : The decision has been made, and the transition to inbound marketing is going to happen.now what?

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 2) Product Pages.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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7 Reasons Marketing & Customer Service Need to Work Together

Hubspot

But is your marketing team's social media account manager really capable of handling these customer service issues as effectively as someone on your customer service team? Why provide your customers with a subpar customer service experience just for the sake of keeping social media management solely in Marketing? Probably not.

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5 Golden Rules for a Successful Location Based Marketing Campaign

Hubspot

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Aaron is the head of location based marketing at WCG in Austin. Train everyone involved (from the top to the bottom) on what the offer is, how it works, and what the purpose is.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Connect with HubSpot :