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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. For instance, whereas our marketing team used to split duties for public relations and analyst relations, now we have a (growing) function dedicated to each initiative.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. For instance, whereas our marketing team used to split duties for public relations and analyst relations, now we have a (growing) function dedicated to each initiative.

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The 12 Worst Things About Conferences We're Officially Nixing

Hubspot

I am a big fan of trying to break the mold, though -- and so is HubSpot''s event team. Last year at INBOUND , I personally think our events team was able to throw a marketing event that was actually awesome. (As P.S. this was one of my favorite things about SME in San Diego. to get there and work.) How cool is that?).

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

It was the 2016 winner of the "Marketing Campaign of the Year SME" category. According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 million visits to the campaign site, as well as 27 million views of the launch video. 6) Communicator Awards.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

If you run an SME or startup, then you know scaling a business is all about how many customers you can gain while retaining as many customers as possible. Digital Marketing Software Example: Hubspot. Hubspot is great for any company new to using a CRM. Email marketing. Inbound marketing.