Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)
DiscoverOrg
FEBRUARY 21, 2019
Align sales and marketing with SLAs. A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). Having a Service-Level Agreement (SLA) in place between sales and marketing teams helps both sides of the house.
176 
Let's personalize your content