| | | Marketing Interactions | |  Hubspot | 4 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS JUNE 19, 2011 Inbound Needs Outbound Even Hubspot, arguably the creator of the inbound concept, uses outbound marketing to enhance their engagement with inbound leads. Anyone who receives email from Hubspot is getting outbound communications. New marketing strategies and tactics attract B2B marketers like moths to a flame. For some reason, marketers think that in with the new and out with the old is what's necessary to get better results. One example is the notion that inbound marketing can be used as a replacement for outbound marketing. How do you figure? Comments are inbound. What do you think | MARKETING INTERACTIONS FEBRUARY 20, 2011 Content Marketing Strategies Conference Wrap Up He also shared a Hubspot statistic that found that 79% of companies with a blog have more Twitter followers than companies without one. Last week I attended and presented at the Content Marketing Strategies Conference 2011 up in Oakland, CA. Bill Flitter and Dlvr.it put on a great experience by inviting a wide variety of speakers to contribute. The audience was terrific and interactive which made the two days very engaging and memorable. I'd like to share my presentaton deck, as well as some thoughts and takeaways that I think you'll find useful: Content & Conversations. | | | | | |
| MARKETING INTERACTIONS JUNE 6, 2010 Webinar Q&A: Content is Marketing Currency One of the best examples around is HubSpot. In addition to their website, they publish a blog, use Twitter and Facebook, host the Inbound Marketers group on LinkedIn, put on HubSpot TV, sponsor the Inbound Marketing Institute, provide widgets like website grader, and more. On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with the post Take Your Content Marketing Up Stream. Q: Beyond Linked in and Facebook, do you have recommendations for using other third parties to further distribute content? | MARKETING INTERACTIONS APRIL 13, 2009 SMBs get C- grade for marketing and innovation HubSpot for inbound marketing. That's the skinny from The State of Small Business Report from Network Solutions and the Robert H. Smith School of Business at the University of Maryland. bet you didn't know that there are over 27 million small businesses (less than 100 employees) in the USA. bet you also didn't realize that these businesses account for 98% of all businesses with payrolls, 27% of business receipts and 36% of jobs. SMBs have the potential to heavily impact how business gets done. had to back up when I read that. It just seems so, well, yesterday. Want proof? | |
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