Everything Technology Marketing

NOVEMBER 11, 2013

We see it again and again: professional services sellers misread the real desires and priorities of their buyers, and consequently stumble in the art of closing the sale. Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot of marketing weight -- and it contributes to sales, too.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Everything Technology Marketing

JANUARY 1, 2011

It was difficult to tell lead quality and impact on sales pipeline, so in the absence of real quality indicators, more was considered better. This flood of leads overwhelmed sales and distracted from the selling part of their jobs. And marketing received the blame for creating poor leads and wasting valuable selling time.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. This has profound implications on marketing and the way companies engage with prospects.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MARCH 25, 2014

Here are the Top-5 Trends in Alliance Marketing (for more details download the report ): Revenue generation (87 percent), demand generation (72 percent) and joint sales engagement (66 percent) top the list of alliance marketing program goals.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

NOVEMBER 14, 2009

Second, it helps allocate resources toward the most profitable opportunities and fosters focus. Enabling the sales team for success 9. The ecosystem map will help you make a go/no decision and pinpoint the cluster of ecosystem participants and associated relationships that represent the most favorable environment for market entry.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

JULY 10, 2010

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc. Let me know your thoughts about this framework.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

DECEMBER 8, 2009

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). How are you managing marketing in your organization?

Planning 100

Planning Budget Programs Marketing Management Paid Search Agency 100