Remove help publisher

What Works - What Doesn't

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Five Tips: Hiring Freelancers to Polish an RFP Response

What Works - What Doesn't

So you look for an outside writer or editor to help. Once they finally get copy they need to hit the ground running, not sit around waiting for a call from a help desk. Publishing and enforcing a style guide will reduce the amount of time your staff spends creating simple errors, and the amount you pay someone to fix them.

RFP 65
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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

Include a “media” or “press” contact at the bottom of your home page, and on every press release you publish. Adding a contact name and information (if not of the author, then to a PR contact) to every blog post would also help in case a reporter likes the insights they’re seeing and want more.