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Is the quality of your data hindering your ABM success?

eTrigue

It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions. Intent data helps determine which of your prospects are in-market and which are latent.

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Email Marketing vs. Marketing Automation

eTrigue

Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. Marketing automation gives a detailed look into the actions of prospects and their interests.

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The Need for a Demand Center

eTrigue

Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. What’s Driving this Change? To accomplish this critical objective, marketing needs to substantially raise its game.

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7 Ways Marketing Can Empower Sales

eTrigue

Faced with more decision makers, influencers, and gatekeepers, sales teams need all the help they can muster to target and prioritize prospects, and reach them with. How marketing automation can empower sales, accelerate the sales process and drive more sales. The post 7 Ways Marketing Can Empower Sales appeared first on eTrigue.

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How to Use Short Captivating Videos to Boost Sales

eTrigue

Video content tells more engaging and compelling stories which are capable of persuading your prospects to become customers. While your prospects are still thinking about how difficult it will be to use your product, you already made a clear and easy to understand video that will show how easy it’s to use your product.