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The Need for a Demand Center

eTrigue

The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices.

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7 Ways Marketing Can Empower Sales

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How marketing automation can empower sales, accelerate the sales process and drive more sales. Faced with more decision makers, influencers, and gatekeepers, sales teams need all the help they can muster to target and prioritize prospects, and reach them with. The post 7 Ways Marketing Can Empower Sales appeared first on eTrigue.

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Email Marketing vs. Marketing Automation

eTrigue

This data helps identify prospects that are active and increases the probability of moving a prospect through to a successful sale by shaping the content they receive based on their activity and interest. Put yourself in your ideal prospects shoes, you can visualize what they are looking for at each step of the buying process.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

In a psychological study , people who received a note of thanks after performing a favor were more likely to volunteer to help the same person again then those who received a neutral note of reply. First, they help you understand what your team or products is nailing and where you’re falling short.