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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

iProspect ). Display ads can serve as a valuable tool in the lead conversion process, especially now that sophisticated tools allow for smart ad placement to help you time the appearance of your ad to coincide with where particular users are in the buying or decision-making cycle. Specific Media ). About KEO Marketing.

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The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Rising demand also helps; as the volume of online content has exploded , making search exponentially more competitive, SEO professionals have had to expand their use of SEO technology to remain effective. Both tools are helpful for search engine optimizers, webmasters, bloggers, and anyone wanting to optimize their website for search engines.

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Christine: It seems like understanding the people you’re helping and connecting them with solutions is a big driver for you. I love reading. I love writing.

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Humans of Marketing: Tyler Brewer

Conductor

When I went to college at Boston University, I really didn’t know what I wanted to do, and I was hoping that talking to people would help me figure it out. But I realized when I was at iProspect, the reason I like doing search and the reason I like SEO is I like knowing what people are looking for. That’s what motivates me.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

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Top 25 Content Types for Inbound Marketing

ClearVoice

HubSpot says repurposing content can also help you reach new audiences, improve organic visibility and reinforce your messaging, especially when it’s high-value thought leadership or authoritative content. Or, would sections of that long-form blog post work as small helpful blurbs for your customer-focused newsletter?