4 Key B2B Mobile Marketing Takeaways from #SESNY
KoMarketing Associates
MARCH 30, 2012
More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.
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