KoMarketing Associates

MARCH 30, 2012

More complex B2B sales funnels need to take that into consideration, tying lead nurturing programs much more explicitly into the process of mobile strategy. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KEO Marketing

FEBRUARY 25, 2015

A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). iProspect ).

Display 48

Display iProspect Paid Search Agency Advertising Agencies 48

Online Marketing Institute

JULY 31, 2009

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40