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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

The remaining strategies are designed to help those who cannot. HubSpot is following this approach most aggressively although others are also applying it in places. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. ease of use. full service.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo.

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Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Mike Volpe , VP of Inbound Marketing, Hubspot. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. The Contributors. Demand Generation?

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand. Here’s the problem.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

12 Amazing SEO Infographics - Hubspot , August 18, 2010 Search engine optimization (SEO) is an industry and practice in constant flux. From a marketer’s perspective, they’re a welcome addition to the communications arsenal – helping bring to life complicated and potentially dry content in a highly engaging way. . Web trend map.