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Avitage

Guidelines

6 actions for sales leaders to get the right sales content

Avitage

SEPTEMBER 21, 2017

Yet few marketers can provide clear definitions or guidelines for what effective sales content is. .” It isn’t created to meet well-defined use case requirements. Marketing is largely responsible for content strategy and development. Most believe what they currently create is suitable for sales.

Content

Content Guidelines B2B Sales High Quality Lead

Got content challenges? Apply the problem-cause model.

Avitage

JULY 23, 2012

However, I seldom see content strategy guidelines address operational issues. A review of surveys and discussions of top content challenges reveals the operational nature of the underlying causes of many of these challenges. This is a major shortcoming of current thinking.

Content

Content Guidelines Consulting Planning

Avitage

6 actions for sales leaders to get the right sales content

Got content challenges? Apply the problem-cause model.

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