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Is Our Addiction to ROI Killing Social Media?

Convince & Convert

Tweet Guest post by Matt Ridings , founder of MSR Consulting, a Digital Relationship Marketing Agency in St. He was looking for a social media vendor, and was referred to me by a mutual contact who had attended one of my training workshops. In that workshop, we discussed social media ROI realities. Sounds reasonable, right?

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Top 10 B2B Influencers in 2020

Oktopost

And everyone’s on social media. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing?

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together.

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Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). The Job of the Media. · Media/The Political Process. · Business as usual, largely unaffected by KM. cultural anthropology tools).