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6sense + PathFactory: The Power of Personalizing the Website Experience

6sense

Savvy sellers know that these days, B2B customers demand personalized buying experiences now more than ever. In fact, 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications. This data empowers marketers to personalize multi-channel marketing campaigns with orchestration and segmentation. .

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1. Website [4.03%]. Nurture [2.65%]. PPC [1.82%].

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AI workflows for marketers—and recommended tools for each

MKT1

Create & distribute relevant, high quality content across all formats and channels faster Video, audio, & visual content - Create or edit brand assets yourself that would’ve required specialists in the past. is collaborative AI presentation software that works with you to create powerful presentations in record time, every time.

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. If we treat each person with loving kindness and respect, we'll be making the positive impact I know we can while building a stronger, more loyal base. We are humans, serving humans.

Trends 101
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Key Takeaways That Marketers Should Know From “The State of Multi-Channel ABM” Event

Madison Logic

As the convergence of demand and ABM continues, marketers must connect the dots between channels. Addressing complex buying committees across these channels through personalized content leads to more engagement and a better experience for buyers. . Sales and Marketing Alignment Matters .

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?