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Modern marketing looks a lot like…product?

MKT1

So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. I thought this project was a great example of where “content marketing” and marketing in general is going. Register here.

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You’re making it way too hard for prospects to buy your product

MKT1

Workshop this week on web conversion (how timely!) What: If you want to dive into all things web conversion, I’m teaching the 3rd run of my 2-day workshop on Increasing Web Conversion. I’ll discuss improving your homepage, pricing page, and conversion flows. Recording & slides will be shared with attendees.

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Speakers | Grow with HubSpot Sydney 2017

Hubspot

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Session: 8:45am - 9:15am - Keynote: Marketing and Sales Has Changed.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. This is where content marketing comes into play. He has been called a “Top Influencer for Chief Marketing Officers,” by Forbes, and has been listed as one of the “50 Marketing Influencers to Watch,” by Entrepreneur.

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Top 10 SaaS Conferences to Attend in 2021

accelerate agency

Expected to grow by nearly $100 billion over the next five years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world. It’s more than a series of speakers, boasting workshops and encouraging collaboration throughout. Research the background of the various speakers.

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Growth Marketing: How to Generate a Marketing Plan Using AI

B2B Digital Marketer

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

The authors characterize two marketplace types: Red oceans are traditional, highly competitive markets. They are usually no-growth markets filled with hungry businesses competing primarily on price. In Never Lose a Customer Again, Joey starts by redefining customer experience and emphasizes how it differs from customer service.