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You’re making it way too hard for prospects to buy your product

MKT1

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52
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Modern marketing looks a lot like…product?

MKT1

But first, some MKT1 Events we’d love to see you at… We’ve got a few workshops and courses coming up—all are taught by me and are repeat courses (meaning I’ve iterated on them and they are even better now!) B2B Marketing Strategy: 2-Hour Workshop next week on 7/19 from 9-11 AM PT. Register here.