Remove government help organic

Crimson Marketing

article thumbnail

Why Does Marketing Technology Matter To Business Evolution?

Crimson Marketing

Cadence and governance continue to challenge marketing tech. That’s where marketing technologists are particularly helpful as an integral part of the team. There are in particular three fundamental building blocks of marketing tech that are often overlooked: vetting, procurement, and governance.

article thumbnail

James Thomas, Allocadia CMO: What Marketing Metrics Matter the Most to Your Organization? [Podcast]

Crimson Marketing

A new sort of CMO: The role of the CMO is changing, James says, with data science and marketing technology becoming a more and more important aspect of the marketing organization. James brings unique understanding of CMO’s marketing investment and budgeting challenges, which is what Allocadia helps marketers with.

CMO 100