Stop Asking B2B Buyers to Take Leaps of Faith with Content
Marketing Interactions
SEPTEMBER 14, 2021
A B2B buyer attends a webinar on a topic of interest and is then routed to a follow-up or nurture program on some other topic without any kind of transition or tie between the two to establish relevance. The post Stop Asking B2B Buyers to Take Leaps of Faith with Content appeared first on Marketing Interactions.
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