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Stitching Intent Data into Your Sales Strategy

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Frankly, if you were to audit my personal Google search history on a normal day, I can assure everyone here that “sewing machines” are not going to pop up! No one is coming on site. For the holidays this past year, my fiancée had asked me to get her a sewing machine. Step 1: Buyer research. That’s not who I am – usually.

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Sales Intelligence: What to Expect When You’re Prospecting

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You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Then invite them to attend the conference or offer an on-site office visit from one of our reps. What is data quality, and why is it important for sales and marketing? You know it will.