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Marketing Interactions

Google

Purchase

B2B Nurturing for Net New vs. Existing Customers

Marketing Interactions

JANUARY 3, 2022

Namely: In B2B complex purchases, the end users are often not the buyers you sold to, so your audience has shifted. Google is only a browser tab away. I’ve worked on several projects lately where clients provided me with buyer personas to create customer retention programs. Buyers take on buying in addition to their day jobs.

B2B

B2B Paid Search Agency Lead Scoring Lead Ranking

A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

MAY 23, 2018

Oh, I have logins to the systems, Google Docs, Slack, and Chatter. To be valued as a corporate asset, rather than viewed as a cost center, marketers need the visibility that allows for a holistic view of the entire content ecosystem and how the experiences they create with content impact the momentum and intent to purchase of their buyers.

Advertising Benchmark

Advertising Benchmark Marketing & Strategy B2B Content

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Marketing Interactions

B2B Nurturing for Net New vs. Existing Customers

A Review of B2B Content Operations Strategy Benchmarks

Webinars

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