Cintell

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15 Questions to Ask in Your Next Persona Interview

Cintell

My [your category of products] is easy to use. I’m likely to change our current [your category of products]. If I were to look at your Google search history what would be the headlines of the last three articles you read related to [category]? Questions related to the buying process. Describe the process to me?

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

She loves to write and develop content from ideation, development, production, to promotion. Erika says, “B2B isn’t known for being sexy, but it isn’t about a pushing a product anymore. Shocker – it is not always Google. There is more to content today than ever before.”

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible. We each have a quick bookmark of our “ 10 Pre-qual Qs for Prospects” questions and the Google Doc of our personas.

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How to Build a Buyer Persona: a Recipe for Success [Infographic]

Cintell

Of course, you have a general idea of who you’re trying to sell your products to, but do you truly understand these people? There are likely many different subsets within your overall audience who have unique needs and buy your product for various reasons. Website visitors – check the audience report on Google Analytics.