Act-On

SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. And that didn’t go over well with Google. We love using Google Analytics to find this data. What is SEO? A Definition Are you well-versed in SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? He wants to improve marketing for his local food cart, and entered our funnel through a Google search for “how to do email marketing”. Score those strong purchase indicators highly and send these white-hot leads to sales.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

FEBRUARY 26, 2024

For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing. Google search ad placements, among others, require a careful bidding strategy. What is an Ad Audience?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

NOVEMBER 7, 2023

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. The frequency of emails should be informed by the sales cycle of your product. Google and other ISPs check alt-text to make sure it matches the content of an image.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187