article thumbnail

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

When the top executives in your company present marketing results to the board, do they include impressions? At my last company, we used a data connector to pull everything we needed into a Google sheet—Facebook channel data plus opportunity data from our marketing automation platform (MAP). Engagement? I hope not.

ROI 52
article thumbnail

How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

When the top executives in your company present marketing results to the board, do they include impressions? At my last company, we used a data connector to pull everything we needed into a Google sheet—Facebook channel data plus opportunity data from our marketing automation platform (MAP). Engagement? I hope not.

ROI 52