Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Watch the free demo Originally published on Salesforce.com on September 27, 2023. Because of this, you’ll need to shift your strategies.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Vidyard

JUNE 17, 2015

According to Google, 70% of B2B buyers now view video throughout their path to purchase, and nearly half of these prospects will consume over 30 minutes of video when evaluating solutions and it’s Sales’ job to guide them the rest of the way through the buying journey as a trusted advisor.

Video Marketing 51

Video Marketing Conversion Sales Qualified Leads Salesforce.com 51

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40