Martech
JULY 28, 2023
Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Let’s stick to a key metric often used to report on email marketing successes: the email open rate. Most email marketing platforms record an “open” when a pixel is triggered.
Conversica
SEPTEMBER 30, 2021
When companies like Apple and Google change their policies on pixel tracking , Marketers need to take notice and make appropriate changes to their tactics. Open Rates Are Dying: What’s Happening Now? Open Rates Are Dying: What’s Happening Now? Engagement Rates, Not Open Rates, Are the Way of the Future.
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Hubspot
FEBRUARY 8, 2018
Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.
Martech
DECEMBER 6, 2023
This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google.
SendX
JANUARY 5, 2020
However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! How can you use email lists for retargeting in Google Ads? To begin remarketing using Google Ads, sign up for Google Customer Match.
Vidyard
APRIL 20, 2016
5 Ways to Increase Open Rates and Better Engage Prospects . Another personal favorite I’ve seen someone use is “Life is like a box of chocolates…” I think it’s safe to say that most people recognize this famous movie line, and therefore would be compelled to open the email and find out what comes after. Connection.
SendX
NOVEMBER 8, 2019
After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%. That might not sound like much, but it’s unsurprising when you consider that half of all emails are opened on mobile devices. I know I don’t.
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