Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Google Android: 2.3%. Apple Mail Privacy Protection: 14.35%. Top email clients. Apple: 51.4%. Gmail: 33.7%.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

Heinz Marketing

JUNE 27, 2022

In May 2021, opt-in rates were at around 16%. Google is close behind, working on their own version of cross-application tracking transparency for Android users. For more information on the phase out of third-party cookies, check out resources from HubSpot , TechRepublic , and Terminus. Apple Mail Privacy Protection.

Privacy 96

Privacy Privacy Protection Opt-out Opt-in 96

Litmus

DECEMBER 7, 2022

Recently released tools and resources have facilitated the building of AMP emails that take full advantage of all available amp-components. Their support, combined with Google and Yahoo’s existing support, will bring BIMI to the forefront for marketers in 2023. Hank Hoffmeier, Sr. Manager of Marketing and Operations, iContact.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Navigate the Channel

JANUARY 3, 2024

These errors can sabotage your efforts, waste resources and damage your brand’s reputation. It’s also worth mentioning that more people open mobile emails on an iPhone than any other device at 28.4 percent and Google Android at 2.3 RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers?

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. If 50 subscribers click on your website, and 25 of them convert, that works out to a 25% conversion rate. Part of it is our fault.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 102

Privacy Opt-out Contingency Planning Opt-in 102

Convert

APRIL 12, 2022

Your open rates are skewed Email numbers are no longer accurate. Mail Privacy Protection (MPP) has made sure of that. Solution: Use the Google Chrome extension, Ignore X-Frame headers. It sounds nice to optimize your Shopify store an d increase the conversion rate. A/B testing is a double-edged sword.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52