Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Those days are long gone.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Webbiquity

DECEMBER 19, 2016

Web analytics tools like Google Analytics or Clicky are great for the former. Google Review Count: 217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. 2) Microsite Masters. Google Review Count: 216. Google Review Count: 210. 1) SerpBook.

Marketing Automation Services 100

Marketing Automation Services Budget Programs SEO Tools 100

KEO Marketing

OCTOBER 17, 2017

Microsites (44%). Define key brand messages for Search Engine Results Pages (SERPs). Rely on Google Analytics to show you what works. E-newsletters (80%). Website Articles (78%). Illustrations and Photos (75%). Videos (74%). In-Person Events (69%). Blogs (67%). Branded Content Tools (47%). Infographics (45%). Mobile Apps (42%).

Planning 48

Planning Marketing Plans B2B Marketing B2B 48