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| | CUSTOMER EXPERIENCE MATRIX
APRIL 18, 2012 [Google, Marketo] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. Indeed, Marketo already had a reasonable set of B2B social marketing features.
| | MODERN B2B MARKETING
OCTOBER 23, 2013 [Google, Marketo] Is Google Hummingbird a Win For Marketers?
'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.
OCTOBER 23, 2013 | MODERN B2B MARKETING
[Google, Marketo] Is Google Hummingbird a Win For Marketers?
APRIL 18, 2012 | CUSTOMER EXPERIENCE MATRIX
[Google, Marketo] Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
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